nsktvsТворчество и современностьCreativity and Modernity2542-1352Новосибирский государственный университет архитектуры, дизайна и искусств имени А.Д. Крячкова10.37909/2542-1352-2025-4-4002nsktvs-154Research ArticleДИЗАЙН ОДЕЖДЫFASHION DESIGNКонцептуальное проектирование одежды и искусственный интеллектConceptual Clothing Design and Artificial Intelligencehttps://orcid.org/0009-0000-2953-3108РодзевичО. В.RodzevichO.

Ольга Родзевич, Магистрант

Olga Rodzevich, Master Student

Dashieru@yandex.ruКузьминаА.KuzminaA.

Научный руководитель

Анна Кузьмина, Доцент

Science Advisor

Anna Kuzmina, Associate Professor

a.kuzmina@nsuada.ruНовосибирский государственный университет архитектуры, дизайна и искусств им. А.Д. КрячковаKryachkov Novosibirsk State University of Architecture, Design and Arts2025240420260413–18Copyright © Родзевич О.В., Кузьмина А., 20262026Родзевич О.В., Кузьмина А.Rodzevich O., Kuzmina A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.nsktvs.ru/jour/article/view/154

Статья посвящена изучению возможностей искусственного интеллекта (ИИ) как основополагающего элемента концептуального проектирования одежды для смарт-офиса. Актуальность темы обусловлена изменением требований к эргономике, функциональности и эстетике профессионального гардероба в условиях нового (гибридного) формата труда IT-специалистов, проектных менеджеров, маркетологов и сотрудников креативных индустрий. Особое внимание уделяется роли ИИ как инструмента, расширяющего творческий потенциал дизайнера, а не заменяющего его. В результате исследования выявлены ключевые преимущества и ограничения подхода, а также сформулированы практические рекомендации по его внедрению в образовательные и производственные процессы в сфере дизайна костюма.

The article is dedicated to exploring the possibilities of artificial intelligence (AI) as a fundamental element of conceptual clothing design for smart offices. The relevance of the topic is driven by changing requirements for ergonomics, functionality, and aesthetics of professional wardrobe in the context of the new (hybrid) work format for IT specialists, project managers, marketers, and employees of creative industries. Particular attention is paid to the role of AI as a tool that enhances the creative potential of designers rather than replacing them. The research identifies key advantages and limitations of this approach and formulates practical recommendations for its implementation in educational and production processes in the field of costume design.

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The authors declare that there are no conflicts of interest present.