“Pushkin map” – driver of the of education strategy of youth and development of regional culture

Abstract

The article deals with the mechanisms and methodology for promoting the federal program “Pushkin Card” in Novosibirsk, municipal districts and districts of the Novosibirsk region. The stages of multi-level system work are described, specific figures are given and analytical conclusions about work prospects are made. A zoning system for the territory of the Novosibirsk region according to the availability of using the "Pushkin map" is given. An algorithm of a collaboration based on the available resources of the region in order to provide equal opportunities to the users of the “Pushkin map” is formulated. In addition, the following problems and difficulties like: confirming the potential cardholders' account on the “Gosuslugi” portal, the processes of issuing the Pushkin Card and purchasing tickets for cultural events are described. The brief study is based on the individual experience of the Novosibirsk Academic Youth Theater Globus employees (from September 2021 to January 2023)