SCYTHIAN ORNAMENT AS THE BASIS OF BRANDING OF TOURISM OBJECTS IN THE REPUBLIC OF TYVA
https://doi.org/10.37909/2542-1352-2022-3-3007
Abstract
The article deals with the issues of translation of national motifs (ornament) as signssymbols in communication design in the Republic of Tyva. Based on the analysis of the historical experience of using ornaments in the original Tuvan culture and modern design practice, the trends in the development of methodological approaches in the use of ethnic heritage - ornaments, which are embodied in the process of creating new brands, emblems and logos, are revealed. The prospects of territorial branding of unique tourist sites in the Republic of Tyva on the basis of modern art and design ornaments are indicated.
About the Authors
Л. Фисенко
Новосибирский государственный университет архитектуры, дизайна и искусств имени А.Д. Крячкова
Russian Federation
Russian Federation
В. Тихов
Новосибирский государственный университет архитектуры, дизайна и искусств имени А.Д. Крячкова
Russian Federation
Russian Federation
References
1. Маннай-оол М. Х. Тувинцы: происхождение и формирование этноса. – Новосибирск: Наука, 2004. – С. 23; Грязнов М. П. Начальная фаза развития скифо-сибирских культур//Археология Южной Сибири. – Кемерово, 1983;
2. С.И. Руденко. Горноалтайские находки и скифы /Итоги и проблемы современной науки. М.-Л.: 1952. 268 с. http://kronk.spb.ru/library/rudenko-si-1952.htm
3. РИА новости/ "Узел вечности" - эмблема празднования 100-летия единения РФ и Тувы/ https://ria.ru/20130319/927889733.html
Review
For citations:
, SCYTHIAN ORNAMENT AS THE BASIS OF BRANDING OF TOURISM OBJECTS IN THE REPUBLIC OF TYVA. Creativity and Modernity. 2022;(3):49-54. (In Russ.) https://doi.org/10.37909/2542-1352-2022-3-3007
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