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The Art of Visual Impact

https://doi.org/10.37909/2542-1352-2024-1-1006

Abstract

The article analyzes a special type of activity — visual creativity. Current aspects of visual impact are considered, including the art of iconic messages. The problems of social advertising are covered.

About the Author

Y. Skorchenko
Lugansk Vladimir Dahl State University
Russian Federation

Yuri Skorchenko, Associate Professor



References

1. Borev Yu.B. Aesthetics: Textbook. Moscow: Higher. school, 2002. 511 p.

2. Analysis and interpretation of a work of art. Artistic co-creation: Textbook / edited by N.A. Yakovleva. 3rd ed., reprinted. St. Petersburg: Lan, 2018, 720 p.

3. Berezina V.M. Mass communication: essence, channels, actions. Series: Practical journalism. Moscow: RIP-holding, 2003. 174 p.

4. Bart R. Advertising message // Bart R. Fashion system. Articles on the semiotics of culture: trans. from French. Moscow: Sabashnikov Publishing House, 2003. 512 p.

5. Davydkina I.B. Social advertising in the system of social communications and social management: monograph. M.: INFRA-M, 2020. 126 p.


Review

For citations:


Skorchenko Y. The Art of Visual Impact. Creativity and Modernity. 2024;(1):42–46. (In Russ.) https://doi.org/10.37909/2542-1352-2024-1-1006

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ISSN 2542-1352 (Online)