Modular grid as the basis of digital media design language in the context of Chinese visual communication

Abstract

The modular grid is the basis for designers to create order and master proportions, laws and standards. It is simple in itself as a design tool, but its application has been very different in different historical periods in social media. After studying foreign studies, we found that grid studies in the United States, the United Kingdom, Switzerland and other countries are systematic and in-depth, but in China, the dissemination of information rarely occurs through the grid. There is also the problem that there is little research on the modular grid in the context of the history of the design and use of this tool in the period of “handwriting”, easel printing and engraving, the era of the dissemination of printed information and the era of digital media. This is necessary in order to conduct a general study of modular information communication systems in China.

The purpose of this article is to investigate the role of the modular grid in the context of Chinese visual communication and media, as well as from the point of view of Chinese-foreign cultural exchanges and to identify a problem field in the research literature.