Advertising Art as One of the Types of Street Art.
https://doi.org/10.37909/2542-1352-2024-3-3003
Abstract
In the modern world, advertising has become an integral part of our lives, as well as art, which gives us freedom of expression. This article examines the question of whether advertising can be considered a work of modern art. To solve the problem, the author proposes to introduce a system of criteria for evaluation and conducts a sociological survey in Russia comparing advertising art with street art and introduces a new definition of “advertising art”.
About the Authors
V. Ilinykh
Kryachkov Novosibirsk State University of Architecture, Design and Arts
Russian Federation
Russian Federation
Valeria Ilinykh - Architect
I. Shavshina
Kryachkov Novosibirsk State University of Architecture, Design and Arts
Russian Federation
Russian Federation
Irina Shavshina - Head of the Department
References
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2. Davtyan A.A. Psychology of advertising activity. Textbook. Moscow: Knorus. 2021. 206 p.
3. Ponosov I.G. Art and the city: graffiti, street art, activism. M.: Igor Ponosov. 2016. 208 p.
4. Rubtsova V.V., Devdariani N.V., Rubtsova E.V. Advertising as a reflection of social phenomena in various historical periods // KNZH. 2019. №2 (27).
5. Tsygina N.A. Street art in the context of modern visual culture: abstract ... cand. art criticism. Moscow. 2015. 30 p.
Review
For citations:
Ilinykh V., Shavshina I. Advertising Art as One of the Types of Street Art. Creativity and Modernity. 2024;(3):18-24. (In Russ.) https://doi.org/10.37909/2542-1352-2024-3-3003
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