Traditional Culture in Practice of The Modern Design in China: Problems and Prospects

Abstract

Currently, we are witnessing the demonstration of clear signs of the enormous potential for the development of China's creative industries as one of the strategic directions of its economic activity. At the same time, the process of globalization carries alternative scenarios for positioning the unique identity of the heritage of Chinese culture in an international interpretation. The article substantiates the need to search for the roots of national artistic culture as the fundamental basis of identity for the further successful development of the creativity of modern Chinese designers. Using illustrative examples of modern design practice, the author, through the prism of the general characteristics of cultural heritage, examines ways to integrate the spirit and attributes of traditional culture with modernity, identifies the importance of this relationship, outlines the prospects for the development of the latest design culture in China.