Development of the architectural brand model of the city of Bratsk
https://doi.org/10.37909/2542-1352-2023-3-3008
Abstract
Trends in the global development of territories demonstrate the situation in which the location of the territory ceases to play a decisive role in its development. Currently, the areas are forced to compete in both the global and domestic markets. Countries, regions and cities compete with each other to attract specialists, investments, visitors, and therefore the task of territories is to present to the market “something unique”. For this purpose, a country, region or city needs a concept of territory brand, which will disclose a holistic view of the political, cultural and social features of the territory. The article deals with the formation of the architectural brand model for the city of Bratsk. Conducting a detailed theoretical analysis of existing models of territorial brand, the author determines the main components that form the brand of the territory of Bratsk. As a result of the analysis, the author presents his model of architectural brand for the city of Bratsk.
About the Authors
N. Sushko
Kryachkov Novosibirsk State University of Architecture, Design and Arts
Russian Federation
Russian Federation
Natalia Sushko, MA student
E. Gruzdeva
Kryachkov Novosibirsk State University of Architecture, Design and Arts
Russian Federation
Russian Federation
Science Advisor
Evgeniya Gruzdeva, Associate Professor
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Review
For citations:
Sushko N., Gruzdeva E. Development of the architectural brand model of the city of Bratsk. Creativity and Modernity. 2023;(3):69–78. (In Russ.) https://doi.org/10.37909/2542-1352-2023-3-3008
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