FEATURES OF DESIGNING A VISUAL SOLUTION CASUAL GAME ADVERTISING CAMPAIGN

Abstract

The aim of the article is to create a design concept of an advertising campaign for a casual game, to consider analogues of advertising campaigns for casual games, to reveal the pros and cons of advertising campaigns and to show the solutions. The disadvantages were revealed that the advertising campaign was made according to a template, it is not different from other competitors' advertising campaigns, so the banner and icon can be confused with any other project. Video is not informative and does not have a sufficiently elaborate plot, as the video itself has not been adapted to the different formats of platforms, social networks. The analysis, as well as drafts and sketches of the options of graphic solutions showed that in the advertising campaign should be shown a clear brand mark (logo) at the end of the video with a link to download the game, gameplay, 3D scenes, which will tell the story of the game. The use of 3D models makes the video winning among the analogues, as the use of 3D graphics is a complicated process and this method is rarely used.