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Creativity and Modernity

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No 3 (2022)
5-12 18
Abstract

The article deals with the architectural and urban planning experience of organizing the resettlement of broad peasant masses from European Russia beyond the Urals at the end of the 19th and beginning of the 20th century. The high role in this process of the builders of the Great Siberian Railway is noted, the well-thought-out system of placing Settlement Points at the nodal points of the railway, the planning decision of the largest of them - the Chelyabinsk Settlement Point, which played the role of a kind of gateway to Siberia and Central Asia, is considered. The architectural solution of various buildings at the Resettlement Points is considered, the experience of using collapsible buildings - yurts of the indigenous inhabitants of the Аsian part of Russia, a movable car-church and their functioning on the Trassiberian Railway is especially noted.  

13-20 18
Abstract

The article discusses the domestic and foreign experience of the formation of high-rise buildings. The infrastructure of the development area and its impact on the functional zoning and shaping of high-rise buildings are analyzed. Functional planning models of high-rise buildings at the initial stage of their formation in large cities of Russia and foreign countries are revealed.

21-26 22
Abstract

The purpose of the work is to analyze the development of architecture of youth leisure institutions abroad. Identification of the main periods, as well as regional peculiarities, consideration of the most important approaches and principles of designing youth leisure institutions in the XX century. The greatest attention is paid to Europe as the birthplace of most modern trends in the field of youth leisure architecture, and the distinctive features of some other regions that influenced the development of this architecture are also indicated: the USA, Asia. The periodization of the development of youth leisure institutions is given on the example of Europe.  At the present stage, the trends of developing countries are also considered, attention is focused on the formation of some general global trends.

27-37 18
Abstract

This article provides a retrospective analysis of the emergence and development of educational campuses for their architectural and planning organization with the identification of the basic principles of the formation of the architectural ensemble and the planning organization of the complex. In study of analysis 38 campuses and their prototypes were studied for the specifics of their architectural and planning formation. A historical-genetic and comparative analysis of eight, the most characteristic, historical and modern campuses, the principles and stages of their formation were carried out. The main features of the typology of student housing are revealed.   

38-44 15
Abstract

In this study, a comparative analysis of the level of development of creative industries in large cities and agglomerations of Russia is carried out, on the basis of which a conclusion is made about the degree of provision of Novosibirsk with "creative" areas. The article presents the author's methodology for calculating the target indicators for the development of the city's creative cluster. The calculation of the provision of the creative economy with creative areas allows us to formulate targets for the city of Novosibirsk for three development options by 2030.

45-48 25
Abstract

The article is devoted to understanding the problems of human isolation for various reasons. The analysis of the reasons is carried out and the classification of objects of the non-contact environment in the modern period of the development of society is proposed. The social transformations and physiological reasons that led to the formation of a non-contact environment are considered. The conducted research allows us to conclude that the study of classes of objects in a non-contact environment is in demand from the point of view of design. The considered classification makes it possible for the correct approach to the development of objects of a non-contact environment, taking into account the features of each of the selected classes

49-54 32
Abstract

The article deals with the issues of translation of national motifs (ornament) as signssymbols in communication design in the Republic of Tyva. Based on the analysis of the historical experience of using ornaments in the original Tuvan culture and modern design practice, the trends in the development of methodological approaches in the use of ethnic heritage - ornaments, which are embodied in the process of creating new brands, emblems and logos, are revealed. The prospects of territorial branding of unique tourist sites in the Republic of Tyva on the basis of modern art and design ornaments are indicated.

55-61 22
Abstract

The aim of the article is to create a design concept of an advertising campaign for a casual game, to consider analogues of advertising campaigns for casual games, to reveal the pros and cons of advertising campaigns and to show the solutions. The disadvantages were revealed that the advertising campaign was made according to a template, it is not different from other competitors' advertising campaigns, so the banner and icon can be confused with any other project. Video is not informative and does not have a sufficiently elaborate plot, as the video itself has not been adapted to the different formats of platforms, social networks. The analysis, as well as drafts and sketches of the options of graphic solutions showed that in the advertising campaign should be shown a clear brand mark (logo) at the end of the video with a link to download the game, gameplay, 3D scenes, which will tell the story of the game. The use of 3D models makes the video winning among the analogues, as the use of 3D graphics is a complicated process and this method is rarely used.

62-67 22
Abstract

This paper presents the main provisions concerning the protection of exclusive rights to design in the field of fashion. The issue of attribution of fashion design objects to objects of copyright protection within the meaning of Article 1259 of the Civil Code of the Russian Federation is analyzed. Special attention is paid to the peculiarities and importance of legal protection of the brand. Attention is drawn to the experience of legal regulation of foreign countries of legal relations in this area. The analysis of the positions of the courts on this issue, as well as the problems of law enforcement arising in this area, is carried out. The work contains proposals based on the provisions of legislation and judicial practice of foreign countries for improving the legislation of the Russian Federation in the field of intellectual property to ensure effective protection of rights to design solutions in the fashion industry.

68-71 18
Abstract

The criterion of optimality of the vibration protection system should, as accurately and fully as possible, evaluate its qualities (and, accordingly, the object of vibration protection) from various points of view. However, it is usually not possible to reflect all the qualities of the vibration protection system, find their mathematical dependence on the parameters of the vibration protection system and combine them in one criterion. The article sets the task of parametric optimization of vibration-insulating supports of a new type, and also selects a quality criterion for parametric optimization.



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ISSN 2542-1352 (Online)